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HUAWEI nova 3 and 3i go on sales in Malaysia!

HUAWEI launched the HUAWEI nova 3 and nova 3i, the third-generation of HUAWEI nova range. In pursuit of the best AI selfie camera, HUAWEI has equipped the HUAWEI nova 3 and nova 3i with 24MP cameras; creating a quad-camera powerhouse that revolutionizes the world of AI photography, while featuring a fashionable design that mimics its predecessor, the nova 2 series.

After its strong growth in Malaysia, the HUAWEI new nova series now melds elegance and innovative AI together to usher in a new era of smart living. As a product series that is squarely aimed at addressing user pain points in selfie photography and entertainment, the latest HUAWEI nova devices features a wealth of improvements that are made possible by AI. As well as radiating elegance, the HUAWEI nova 3 and nova 3i offer all-new user experiences that ease users into embracing the AI-enhanced life.

Meticulous Design and Trendy Color Options

The look and feel of HUAWEI nova 3 and nova 3i are the distillation of the designers’ relentless pursuit of perfection. Smooth to the touch on all facets, HUAWEI nova 3 features double curved 3D glass on both the front and back of the device, and underneath the front glass is the 6.3-inch (2340×1080) FullView Display, which is similar to HUAWEI nova 3i. These specs enable the display to push out bigger and sharper images than its predecessor while looking more slender and elongated.

The new notched Full HD+ panel has a 19.5:9 aspect ratio, giving the device a more streamline look compared with its 18:9 counterparts. In addition, the precise engineering techniques employed by HUAWEI ensure that the four corners of the screen are curved identically, so that the screen connects with the mid-frame seamlessly and in an aesthetically pleasing manner.

As the devices strive to be at the forefront of trends, HUAWEI nova 3 and nova 3i are both available in a special gradient color, Iris Purple, in which the purple slowly transitions to a shade of blue, as if it is a living, breathing piece of art. HUAWEI nova 3 is also available in black and red; while HUAWEI nova 3i is available in black and pearl white. Whether it is in fashion or automobiles, the color white has proven to be timeless. With the return of the white color scheme, consumers can own a device decorated with the most classic color.

Capture Beauty Anytime with Four AI Cameras

As the third-generation nova series, HUAWEI nova 3 and nova 3i allow its users to explore new possibilities through the lenses of its four AI cameras.

The AI selfie feature not only captures a subject’s face with clarity, but it also comes with the most intuitive photography experience. HUAWEI nova 3 and nova 3i are equipped with dual front-facing cameras with a 24MP primary sensor and a 2MP sensor. The former is designed to capture details with its f/2.0 wide aperture lens, whereas the 2MP secondary sensor captures depth data with dedicated depth detection hardware. Working in synergy, the dual cameras produces stunning, authentic bokeh effects.

In addition, when a user is taking a selfie, the HUAWEI nova 3 and nova 3i can recognize over 200 scenarios across eight categories, including Blue Sky, Plant and Beach, and apply a unique set of optimizations for each scene, while beautifying the subject. The beautification algorithms also take into consideration how people around the world perceive beauty, and apply a different set of adjustments to people of different gender and skin color.

Furthermore, the hardware on HUAWEI nova 3 and nova 3i enable it to support real-time HDR footage preview and recording. The third-generation nova devices also support five studio-quality lighting, namely soft lighting, butterfly lighting, stage lighting, split lighting and classic lighting. The HUAWEI nova 3 and nova 3i can accurately map the five facial features of its subject and develop a 3D model, to then identify areas that require additional lighting or beautification.

The rear camera on the HUAWEI nova 3 comprises of a 24MP monochrome and 16MP RGB sensor with dual f/1.8 wide aperture, while HUAWEI nova 3i features a 16MP primary sensor and a 2MP secondary sensor. Combined, they allow the device to not just capture crisp images, but also provide greater control over the photos. The former captures vivid images and videos, while the latter records depth data to create a professional bokeh effect, resulting in more natural-looking images.

Moreover, the industry-leading AI powering HUAWEI nova 3 and nova 3i serve as the “photography mastermind” capable of effectively distinguishing more than 500 scenarios, categorizing them into 22 types, and optimizing the image for each scene. When taking a photo, the handset also assists the user with intelligent composition, helping amateurs take gorgeous photos with ease.

In a world where people are becoming increasingly comfortable with communicating using short videos, the 480fps super slow-motion video shooting feature on HUAWEI nova 3 and nova 3i allow users to capture and easily share fleeting moments, be it a parkour run or a skateboard stunt. With AI machine learning, both devices support 3D Qmoji, which is a fun feature that digitally transposes the face of a user onto a digital avatar.

Live a Life Empowered by AI

Besides a fashionable design and incredible AI selfie features, HUAWEI nova 3 is equipped with an ambient light sensor and a proximity sensor, allowing its face unlock feature to work with any lighting conditions. To realize true 24/7 fast unlocking, an infra-red sensor is placed beside the 24MP camera to help read the face of users in dark environments.

For the gaming-loving troop, the HUAWEI nova 3 features the Kirin 970 with 6GB RAM, while the HUAWEI nova 3i carries the Kirin 710 with 4GB RAM. Both devices can support up to 128GB internal storage, allowing users to store any data with peace of mind. Combined with the HUAWEI’s proprietary GPU Turbo, it enables a high-quality gaming experience by improving 60% of graphicsprocessing efficiency while lowering the Soc power consumption by 30%.

What makes it even more exciting is the premium collaboration with Rules of Survival where nova users will receive a Nova gift bag worth $50 USD when they log in to Rules of Survival with HUAWEI nova 3 or 3i. This promotion will commence at the end of July and is limited to one nova gift bag for one device only. Exclusive for APAC server only.

If a user encounters a network problem in a game, HUAWEI nova 3 and nova 3i can optimize the connection by switching to a network with the lowest latency. In addition, both SIM slots support 4G and VoLTE, allowing users to play games and make calls simultaneously.

The latest EMUI 8.2 features enhancements that can greatly improve the quality of life of its users. The built-in AI can identify objects from the camera and query the web for information, as well as a link to purchase it online[1].

Pricing and Availability

The HUAWEI nova 3 and nova 3i will be available in Malaysia starting 28 July 2018. Retailing at the attractive prices of RM1,899 and RM1,249 for nova 3 and nova 3i respectively, both devices can be purchased at all HUAWEI Experience Stores, display zones, authorized dealers and major telco companies.

HUAWEI nova 3i Sales Start

On 28 July 2018, HUAWEI will commence its sales for HUAWEI nova 3i at IOI City Mall, Putrajaya. The first 1,000 customers who line up at the HUAWEI Experience Store in IOI City Mall will receive a HUAWEI Bluetooth Earpiece, HUAWEI A2 Band and Nerd Unit T-shirt, as well as other co-branding offers total worth up to RM1,000 for every purchase of HUAWEI nova 3i, while stocks last.

In conjunction with the roadshow, new buyers can also own the HUAWEI nova 3i with the 12-month easy payment at the price of RM104 instalment per month. The instalment can be done in six or 12 months, and applies to all Citibank, HSBC Bank, Public Bank, Maybank, CIMB Bank, Am Bank and Hong Leong Bank credit card users.

For more information, please visit https://consumer.huawei.com/my/ or HUAWEI’s official Facebook page www.facebook.com/HuaweiMobileMY.

[1] Available via the Amazon app in selected countries.

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Huawei Unveils the HUAWEI P20 and HUAWEI P20 Pro

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Breakthroughs in Technology and Art to Redefine Intelligent Photography

HUAWEI, the second largest smartphone brand in Malaysia, unveiled the much-anticipated HUAWEI P20 and HUAWEI P20 Pro today. The HUAWEI P20 Pro features the world’s first Leica triple camera and both devices include unprecedented AI advances, combining technology and art to bring to life a groundbreaking smartphone experience.

From L- Matthew Ng (Deputy CountryDirector), Bill Liu (Country Director), Luke Au (Product Marketing). Director HUAWEI Malaysia presenting the worlds best smartphone camera, the HUAWEI P20 Series

HUAWEI set new expectations for smartphone photography with the launch of the HUAWEI P9, the first Leica dual camera. With the debut of the HUAWEI P20 Series, HUAWEI makes capturing professional quality images a truly effortless experience for everyone.

“We look for inspiration from artists to continuously evolve our approach to design and innovation,” said Bill Liu, Country Director, HUAWEI Malaysia. “The HUAWEI P20 Series builds on the legacy of our collaboration with Leica. With a breakthrough triple camera on the HUAWEI P20 Pro, an advanced dual camera on the HUAWEI P20, and powerful artificial intelligence on both, today’s most vibrant consumers can capture and share the brilliance of the world around them.”

The combined sales for the P10 and P10 Plus have crossed the total of 10.4 million units, while a staggering total of 5.31 million units of Mate 10 Series were sold. Overall, across all divisions, HUAWEI’s global revenue for 2017 grew to an impressive value of USD 1,022 billion, which is a rapid 26% increase from 2016.

In Malaysia, HUAWEI’s brand awareness stands at 94%, which indicates that 9 out of 10 people have heard of HUAWEI. Apart from that, HUAWEI is also ranked in YouGov ranking, an international internet-based market research and data analytics firm. HUAWEI ranked 6th in the top 10 brand advocacy ranking and number one improver from 2016 to 2017. In 2017, the sale of HUAWEI’s flagship products soared, gaining a 13% year on year growth with the P series. The Mate series, on the other hand, grew by 65% year-on-year in a short 3 months’ time.

Capturing the photography capabilities, an experiential session was conducted to highlight the most light-sensitive mobile camera, lossless zoom and Master AI.

Achieving DxOMark’s highest overall scores[1], the HUAWEI P20 Series includes advanced, intelligent camera systems that bring consumers features that ultimately enhance every part of the smartphone photography experience.

[1]  Highest overall DxOMark scores in the mobile camera category – HUAWEI P20 Pro: 109; HUAWEI P20: 102.

Guests having first hand experience on the HUAWEI P20 and P20 Pro
HUAWEI P20 officially available for sales in Malaysia from 6 April 2018

HUAWEI P20 Roadshow

 In commemoration of the launch of the HUAWEI P20, HUAWEI will celebrate the power of intelligent photography with customers along with the HUAWEI P20 Roadshow from 6 till 8 April 2018 at LG Floor, Blue Concourse, Sunway Pyramid. Customers can return with attractive prizes worth more than RM999 with every purchase of the HUAWEI P20 series*.

 To be part of the most intelligent camera experience, customers can purchase the new P series to get freebies worth more than RM999, ranging from prizes such as a Canon Pixma E3170 printer, a HUAWEI Sport Bluetooth headphone (AM61) and other exclusive rewards*. Additionally, customers will stand a chance to be awarded with another HUAWEI P20 Pro smartphone when they purchase from the HUAWEI P20 Roadshow.

On top of that, the HUAWEI P20 Roadshow experience will also be organised in Sunway Carnival Mall, Penang, and customers are encouraged to be a part of this exciting roadshow at the same time.

HUAWEI brand ambassadors with the brand new HUAWEI P20 Series the world’s best smartphone camera

Key features of the HUAWEI P20 Series include:

  • An advanced camera system to capture more light, more details and more beauty, featuring a revolutionary Leica triple camera and 5x Hybrid Zoom on the HUAWEI P20 Pro, and a Leica dual camera on the HUAWEI P20;
  • Innovative photography features, including Master AI with AI-driven professional photography and HUAWEI AIS (AI Image Stabilization), a powerful AI stabilization technology;
  • A timeless design with barely-there bezels and all-new gradient colors;
  • Ultimate performance, featuring the NPU on Kirin 970 and EMUI 8.1 based on Android™ 8.1 for a premium and smooth user experience.

An Exquisite Combination of Art and Technology for the Fashion Forward

 The HUAWEI P20 Series features a striking, fashion-forward aesthetic. The HUAWEI P20 and HUAWEI P20 Pro are also available in Black and Midnight Blue.

The 5.8-inch screen HUAWEI P20 and 6.1-inch screen HUAWEI P20 Pro feature ultra-thin bezels and impressive screen-to-body ratios for better viewing experiences with more on-screen information, whether reading or gaming. The HUAWEI FullView Display seamlessly blends with rounded edges, making the device comfortable to hold.

Inspired by Light and Technology, a Stunning Device Designed for Every Photography Fan 

 The HUAWEI P20 Series reflects the art of light, with camera features that enhance the smartphone photography experience. The HUAWEI P20 Pro features a Leica triple camera with the highest total pixel count on a smartphone available in the market – the camera configuration is comprised of a 40MP RGB sensor, a 20MP monochrome sensor and an 8MP sensor with telephoto lens. It also features a color temperature sensor for better color reproduction. With f/1.8, f/1.6 and f/2.4 wide aperture to capture crisp, clear details, the HUAWEI P20 Pro also includes a brand new Leica 3x telephoto (VARIO-SUMMILUX-H 1:1.6-2.4/27-80ASPH) lens for long-range photography of up to 5x Hybrid Zoom. The HUAWEI P20 Pro’s highly sensitive image sensor captures low light photos with up to ISO 102400.

The HUAWEI P20 builds on its predecessor’s foundation with a Leica dual camera featuring a 12MP lens with a pixel size as high as 1.55 μm, and a 20MP monochrome lens, enhancing the HUAWEI P20’s ability to capture photos in low-light settings.

The HUAWEI P20 Series devices support six-axis stabilization and 960fps super slow motion, which is 4x higher than the standard 240fpsand captures details that cannot be seen with the naked eye. With Ultra Snapshot mode, the devices can capture an image in as little as 0.3 seconds by just double clicking the down volume button, even from an off screen.

Master AI Photography Experience for Everyone, Everywhere

 With the Kirin 970 processor, the HUAWEI P20 Series automatically identifies more than 500 scenarios in 19 categories and selectsphotography modes and camera settings to deliver incredible, professional-looking images – even for novice photographers. In addition, HUAWEI AIS steadies handheld night shots for incredible long exposure images without a tripod. Brand new to HUAWEI’s advanced camera system is 4D predictive focus. In this mode, the camera predicts moving objects and focuses on them with extreme efficiency to capture minute details of objects in motion. In addition, the HUAWEI P20 Series features AI-Assisted Composition, providing intelligent suggestions to frame group shots and landscapes.

The HUAWEI P20 and HUAWEI P20 Pro feature a 24MP selfie camera** with AI beautification and 3D portrait lighting – the result is beautiful selfies with healthy-looking skin tone adjustments, delicately outlined facial details and realistic 3D feature enhancements.

Additionally, the HUAWEI HiAI Ecosystem enhances a variety of app experiences. For instance, the HUAWEI P20 Series includes on-device Prisma processing, which supports real-time filter recommendations based on scene and object recognition – the calculation speed is three to four times that of the cloud version.

In partnership with Google, the HUAWEI P20 Series supports Google ARCore delivering advanced AR capabilities.

Pricing and Availability

The HUAWEI P20 Series will be made available on 6 April 2018 locally.

Model

Version

RM

HUAWEI P20

4GB + 128GB RM2,599.00
HUAWEI P20 Pro 6GB + 128GB

RM3,299.00

 The new HUAWEI P20 Series devices are compatible with two new audio accessories: HUAWEI FreeBuds and HUAWEI Active Noise Canceling Earphones.

 For more information please visit HUAWEI’s website at http://consumer.huawei.com or HUAWEI’s official Facebook pagewww.facebook.com/HUAWEIMobileMY.

* Non-conductive Vacuum Metalizing

** 24.8MP sensor

*** Available in Mainland China

**** Terms and conditions apply

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