HUAWEI nova 3i: Up Your Game with AI Power Management


Consumers are now getting more connected with seamless connectivity from 4G and higher internet speed packages. As multi-hyphenate individuals, smartphones have transformed the way we live our lives – from entertainment, to socialisation, to work. To be able to sustain the multi roles of our smartphone device, the lifespan and performance of the battery is crucial. How do consumers get through the day with their smartphone? Extra power bank to save the day?

The answer: Artificial Intelligence (AI) power management.

HUAWEI ushers in an age of AI power management with the launch of AI processor Kirin 710 in July 2018. Being the first ever device that adopts the Kirin 710, the HUAWEI nova 3i can learn of its user’s behaviors and adjust. For instance, it can recognise user’s display brightness preference and optimize the settings automatically; configure the ring volume so that it is at the optimal loudness; trade network speeds for efficiency for users that don’t mind going a little slower; slow down the performance of device in periods when users typically do not use the phone; and automatically enable aggressive power saving measures well ahead of battery depletion for users who are usually paranoid about their devices’ battery status.

AI enables devices to manage power in a more granular scale, capable of shifting resources to processes that users care about, and away from those that users don’t care for. Tailoring power management plans for each individual user according to their needs—that is the core of AI power management.

HUAWEI nova 3i features a 3,340 mAh battery, delivering extremely long battery life for even the most intensive users. Enhanced with the EMUI 8.2, it can delegate less intensive tasks to its smaller cores for the maximum efficiency. The resource management workflow works alongside HUAWEI’s communications technology to attain the best levels of efficiency. The Kirin 710 chip is also able to deliver an outstanding and balanced performance as it supports dual SIMs, both on 4G and VoLTE which provides seamless experience, even when experiencing network delays.

Retailing at only RM1,249 excluding prevailing taxes, HUAWEI nova 3i can be purchased at all HUAWEI Experience Stores, display zones, authorized dealers and major telco companies. Customers will also be rewarded with a nova Privilege Card worth up to RM1,000 for every purchase.

Shop at HUAWEI Official Store or visit, as well as HUAWEI’s official Facebook page for more information.

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Indulge in the Most Luxurious PORSCHE DESIGN HUAWEI Mate RS, Arriving in Malaysia


Come 18th May 2018, feast your eyes and satiate your extravagance with the most luxurious PORSCHE DESIGN HUAWEI Mate RS (Race Sport). Limited to only 200 units, the PORCHE DESIGN HUAWEI Mate RS will be made available nationwide via HUAWEI Experience Store*. The second largest smartphone brand in Malaysia continues its collaboration with the exclusive luxury brand to bring the PORSCHE DESIGN HUAWEI Mate RS that features Porsche Design’s signature functional design language and HUAWEI’s cutting-edge technology and craftsmanship.

Exuding the most revolutionary photography capability fit for the affluent, the PORSCHE DESIGN HUAWEI Mate RS features a Leica triple camera with the highest total pixel count on a smartphone available in the market. The camera configuration is comprised of a 40MP RGB sensor, a 20MP monochrome sensor and an 8MP sensor with telephoto lens, enabling consumers to capture sophisticated images.

“The signature PORCSHE DESIGN HUAWEI Mate RS aptly demonstrates our commitment to deliver class and style through the revolutionary Leica triple camera, coupled with the luxury Porsche Design. With the AI-Assisted Composition that provides intelligent suggestions to frame group shots and landscapes, the PORSCHE DESIGN HUAWEI Mate RS identifies more than 500 scenarios in 19 categories and selects photography modes and camera settings to deliver incredible, professional-looking images. As such, HUAWEI Malaysia exclusively makes available 200 units for Malaysians,” said Bill Liu, Country Director of HUAWEI Malaysia.

Equipped with a 4,000 mAh battery, the PORSCHE DESIGN HUAWEI Mate RS offers consumers with lasting performance, powered by the quick-charging speed with up to 10W of power with HUAWEI 9V/2A wireless quick charger. In addition, the PORSCHE DESIGN HUAWEI Mate RS features two finger print sensors, one of it being an innovative in-screen fingerprint sensor which allows consumers to wake the device up by hovering their finger above the display. Simultaneously, the phone is swiftly unlocked when the sensor is touched. The back fingerprint sensor can also be used to unlock the device or to access a second, secure space.

When consumers purchase the limited edition of the PORSCHE DESIGN HUAWEI Mate RS, they will be able to return with an exclusive VIP card with access to an array of offerings with merchants the likes of Tealive, Celebrity Fitness, iflix and Zouk to name a few.

The 6-inch HUAWEI FullView Display OLED 2K curved screen PORSCHE DESIGN HUAWEI Mate RS is available in Black colour and comes in 6GB + 256GB at the price of RM6,999.00.

 *While stocks last

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