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Sony Expands Full-Frame Lens Line-up with launch of 24mm F1.4 G Master™ Prime

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New Large Aperture Wide-Angle Prime Lens is the compact and lightest in its class[i], with superb sharpness even at F1.4

Sony enhanced its flagship full-frame G Master series lenses line-up with the launch of the highly anticipated 24mm F1.4 Prime lens. Expertly engineered for exceptional performance across all aperture settings, the new FE 24mm F1.4 GM (model SEL24F14GM) utilises Sony’s advanced optical technologies to satisfy the demands of photographers. It features a compact and lightweight design with a filter diameter of φ67mm and measures just 75.4mm x 92.4mm and weighs a mere 445g. Meeting the strict standards set for G Master lenses, the FE 24mm F1.4 GM combines high resolution and beautiful bokeh, both of which are redeeming features of G Master.

This incredible high image quality and compact lens perfectly complements Sony’s APS-C sensor mirrorless cameras such as α6500 and α6300 and brings the total number of native Sony α E-mount lenses to 48[i]. Sony will continue to evolve its lens line-up in order to meet the demands of all types of photographers, videographers and multi-media creators, with a range of different offerings to maximise the power of the innovative α™ camera series.

Capturing details in high resolution across the entire frame, even at F1.4, the FE 24mm F1.4 GM boasts a new optical design comprising 10 groups with 13 elements featuring two XA (extreme aspherical) elements and three ED (Extra-low Dispersion) elements. The incorporation of two XA elements effectively suppresses sagittal flare[ii] so that point light sources are accurately reproduced, making the FE 24mm F1.4 GM a compelling proposition for starscape photographers. Sony’s unique Nano AR Coating is applied to reduce flare and ghosting for impressive clarity, even in landscape shots where the position of the sun is often problematic with a normal lens.

This industry-leading performance is packaged in an extremely compact and lightweight body weighing just 445g. For landscape photographers who often have to walk for long distances to get to the perfect shooting spot, this provides a welcome reduction in the weight that they have carry, an advantage that is further compounded when the FE 24mm F1.4 GM is paired with one of Sony’s award winning α7 / α9 bodies. This lightweight package has been realised in part by the development of a new high power DDSSM (Direct Drive SSM) which delivers approximately three times greater thrust than the previous DDSSM, enabling fast response, high positioning accuracy and quiet operation for both stills and movie shooting.

In addition to its landscape and starscape shooting abilities, the FE 24mm F1.4 GM also has excellent close up performance of 0.24 metres (0.79ft.). As a member of Sony’s flagship G Master lens series, the new lens features an incredible level of resolution and soft, natural bokeh. As bokeh quality is directly affected by spherical aberration and axial and lateral chromatic aberration that can also cause colour bleeding, all of these factors are painstakingly controlled at the design and manufacturing stages to achieve maximum image quality.

Furthermore, the FE 24mm F1.4 GM includes a number of professional controls that bring ease of operation for both stills and movie shooting. An aperture ring allows direct, intuitive aperture control whilst an aperture click switch makes it possible to enable or disable click stops as required. The focus ring features Linear Response MF for fine, responsive manual focus control, giving the user the control immediacy needed for fast, accurate manual focusing. The focus hold button is customisable and a focus mode switch makes it possible to quickly select auto or manual focus to match changing shooting conditions.

The FE 24mm F1.4 GM will be available in Malaysia in mid of October 2018. The product feature video can be viewed on the Sony Camera Channel on YouTube.

For more information on the new FE 24mm F1.4 GM lens, please visit its product homepage on Sony.com here.

[i] Compared to other full-frame 24mm F1.4 auto-focus prime lenses. As of September 2018 press release, based on Sony research

[i] Including converters, excluding discontinued models

[ii] A phenomenon that results in an unnatural spreading of point light sources that appears somewhat like a bird spreading its wings and becomes more pronounced towards the image periphery. It is most common in large-aperture lenses

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NEW SSD STORAGE SOLUTIONS FOR PHOTOGRAPHERS

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New My Passport Wireless SSD and SanDisk Extreme Portable SSD designed to support photographers who require high speed, high capacity storage in their workflow.

Designed for avid photographers and drone enthusiasts who require durable and high-performance media capture solutions, Western Digital Corporation launched two new portable SSDs in Malaysia, including the My Passport Wireless SSD and the SanDisk Extreme® Portable SSD.

My Passport Wireless SSD

 The My Passport Wireless SSD is an all in one portable drive that helps preserve photos and videos captured on cameras or drones. The device features one-touch card copy to enable editing and sharing of content out in the field, as well as a new capability to directly access the device within third-party mobile creative apps, like FiLMiC Pro and LumaFusion.

Below are more features of the Western Digital My Passport Wireless SSD

  • Built-in SDTM card reader with up to 65MB/s* read speeds and one-touch copy button that makes it easy to quickly back up photos and videos from an SD card without a computer or additional software
  • Durable, shock-resistant SSD inside that helps keep content safe from shock, vibrations and drops up to one (1) meter, even when the drive is in operation
  • Fast SSD transfer speeds (up to 390MB/s read) when using the USB 3.0 port to move files to and from PC or Mac computers
  • All-day battery life (up to 10 hours** of continuous use)
  • Wirelessly stream 4K videos*** and view photos with the My CloudTM mobile app
  • RAW image support. Visit support.wd.com for a full list of supported RAW images.

SanDisk Extreme Portable SSD

The rugged SanDisk Extreme Portable SSD delivers high-speed transfers with up to 550MB/s read speeds****, making it perfect for saving and editing high resolution photos and videos. Its IP55 rating mean it can stand up to hazards such as rain, splashes, spills and dust.1 Offered in capacities up to 2TB*****, the new SanDisk Extreme Portable SSD is perfect for extensive photo shoots – giving users the capacity to take their portfolio with them on the go, or back up instantly while out in the field.

Below are more features of the SanDisk Extreme® Portable SSD

  • High-speed transfers with up to 550MB/s read speeds
  • Rugged, water- and dust-resistant (IP55 rated); Shock-resistant solid state core for greater durability3
  • Compact and designed to fit in the palm of your hand, the SanDisk Extreme Portable SSD delivers high-performance and capacity in a pocket-sized drive
  • Works with both PC and Mac computers and comes with a 3-year limited warranty2

Pricing and Availability

The My Passport Wireless SSD is backed by a two-year limited warranty and will be available by end of July at all leading IT retail outlets across Malaysia & online stores including Lazada, 11street and Shopee. Manufacturer’s Suggested Retail Price (MSRP) starts from RM 1,099.00 for 250GB, RM 1,499.00 for 500GB, RM 2,299.00 for 1TB and RM 3,699.00 for 2TB.

The SanDisk Extreme Portable SSD has a three-year limited warranty and is available now at all leading IT retail outlets across Malaysia & online stores including Lazada, 11street and Shopee. Manufacturer’s Suggested Retail Price (MSRP) starts from RM 529.00 for 250GB, RM 829.00 for 500GB, RM 1,699.00 for 1TB and RM 3,299.00 for 2TB.

*Performance varies based on SD card speed class and read/write specifications.

**Based on streaming HD 720p, 3 Mbps video to one device over Wi-Fi 2.4 GHz single band only. Actual battery life depends on file size, type, format, bitrate, devices connected, Wi-Fi connectivity, settings and other factors.

***4K streaming requires native player on mobile device with codec support for 4K video files and is subject to mobile device capabilities, hardware and software components and configurations.

****Based on internal testing; performance may be lower depending on drive capacity, host device, OS and application. 1MB = 1,000,000 bytes.

*****1GB = 1,000,000,000 bytes. 1TB = 1,000,000,000,000 bytes. Actual user storage less.

1IEC 60529 IP55: Tested to withstand water flow (30 kPa) at 3 min.; limited dust contact does not interfere with operation. Must be clean and dry before use.

2See www.sandisk.com/wug

3Shock-resistant (up to 1500G) and vibration-resistant (5 gRMS, 10-2000 HZ), non-operating temperature (from -20°C to 70°C), operating temperature (from 0°C to 45°C).

For specification of the products, click My Passport Wireless SSD Spec Sheet

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