Taiwan is a popular destination for the global MICE (meeting, incentive, convention and exhibition) market with hundreds of thousands of visitors arriving each year for business related activities. This year marks MEET TAIWAN’s (Taiwan’s MICE promotion program) fifth consecutive year in Malaysia since 2014 as it aims to further develop the fruitful bilateral working relationship.
This year’s theme is “High Five Taiwan” and together with travel incentive promotion event of “Asia Super Team”, will showcase the advantages, flexibility and attractions of Taiwan as a travel destination.
Malaysia Tops Southeast Asia Travellers
Organised by the Bureau of Foreign Trade, and implemented by Taiwan External Trade Development Council (TAITRA) and Taiwan Trade Centre of Kuala Lumpur, MEET TAIWAN has been instrumental in leading Taiwanese MICE industry players in expanding their presence in the Malaysian market and was instrumental in attracting major corporations such as Nestle Malaysia to select Taiwan as its incentive travel destination.
For this year’s event, MEET TAIWAN teamed up with the Taipei City Government Department of Information and Tourism; Nangang Exhibition Center; tour agencies Lion Travel, Eagle Tour and Taiwan Tour; as well as MICE organisers ABLY Conference and Exhibition MSL Group. A video showing the spirit of High Five Taiwan and the passion of its people as well as Taiwan’s famous black bear and the aborigines was aired during the event, and camaraderie was in the air as visitors high five each other.
Taiwan’s New Southbound Policy has proved to be a catalyst in forging economic, trade, and culture exchanges between Taiwan and Malaysia while strengthening bilateral tourism activities. According to statistics from the Taiwan Tourism Bureau, Malaysians account for some 528,000 out of the 2.13 million visitors from Southeast Asia which is 100,000 visitors more than second place Singapore. Outside of those traveling for leisure, the number of Malaysians travelling to Taiwan for MICE purposes is also significantly higher than other countries in Southeast Asia.
Muslim Friendly Taiwan Ranks Top 5 Hotspot
In terms of attracting Muslim travellers, Taiwan has made it into the fifth position in the latest Global Muslim Travel Index (GMTI) under the Non-OIC Destination category for the first time this year, up two places from 2017. There is also significant stride in the GMTI general category with Taiwan rising to 27th position in 2018 from the 33rd in 2017. The significant improvement is clear indication of Taiwan’s commitment to become a Muslim friendly travel destination. The GMTI compiled by Mastercard also found that Muslim tourists worldwide have grown to 130 million in 2017, accounting for 10% of the global tourism market, and is expected to reach 156 million by 2020.
Asia Super Team – Challenge Accepted
Companies at the MEET TAIWAN event were also urged to participate in this year’s Asia Super Team: Dare for Future event. This cross-border contest is part of the MEET TAIWAN promotional program designed to showcase Taiwan’s potential as the preferred travel destination in Asia.
The contest is expected to attract teams from eight countries including Japan, South Korea Singapore, Malaysia, Thailand, Indonesia, the Philippines, and Vietnam. The preliminaries will be held online and selected finalists will head to Taiwan for the live competition. Teams will fight for their future and honour as well as USD 50,000 in travel rewards. Please visit “asiasuperteam.meettaiwan.com” for more contest details.