Rebranding of Putrajaya Shangri-La as Pulse Grande Hotel


Starting from 1 January 2018, Putrajaya Shangri-La will be known as Pulse Grande Hotel Precinct 1 Putrajaya, property held under PULSE GRANDE Hotel Group.

The announcement was made on 30 November 2017 by Dato’ Badlishah Haji Ahmad, Group Chief Executive, Putrajaya Leisure and Services Sdn Bhd (PULSE Group) during the official launch of the hotel and the signing ceremony between PULSE Group and Convention and Exhibition (Putrajaya) Sdn Bhd (Co-X), officiated and witnessed by Datuk Rashidi Hasbullah, Director General, Ministry of Tourism and Culture.

Co-X, a subsidiary of PULSE Group has been appointed to provide services for the management and operation of the hotel for a period of ten years in accordance with the terms of a new Hotel Management Agreement.

The rebranding exercise is currently at its first phase which includes the launch of the new official website that enables online booking.

According to Dato’ Badlishah, Putrajaya Shangri-La had by far, reached 61 percent occupancy in 2017. The rebranding targets to increase the figure to 65 to 70 percent in 2018. They are strategizing innovative packages and promotions in order to reach this goal.

1000 Deluxe Hillview Rooms Promotion

To commemorate the launch, Pulse Grande is giving away 1000 Deluxe Hillview rooms at RM200.00 nett, available for bookings from 30 November 2017 to 1 February 2018, for stay from 1 January to 30 June 2018. The booking is only available through their website via a special promo code “PG200”.

Hijab-clad female staff

In his speech, Dato’ Badlishah had also drawn attention to the recently controversial issue of banning hijabi front desk female staff. He proudly announced that Pulse Grande allows Muslim female staff at the hotel’s front desk to wear hijab, making it the first Five Star Hotel in the administrative capital city of Putrajaya to do so.

“We are against any kinds of religion, race, and dress discriminations among employees and this policy has been duly practiced ever since the commencement of the hotel in 2003.”

“This echoes the statement made by the Minister of Tourism and Culture for the hotel operators in the country to stop all discrimination policies imposed on their staff, particularly those working at the front desk,” he added.

By Ariff Adli
Tags : Pulse Grande Hotelputrajaya

The author munzir

Leave a Response